II. Discuss, analyze, explain and clarify the reasons why you would sell new products in Mexico if you were an American or Canadian seller. Refer to Chapter 9 of your textbook, especially pages 263-265. How the North American Free Trade Agreement (NAFTA) affects your decisions about offering the four Ps of marketing (product, place, promotion, and price) to sell new computers or cars in Mexico's traditionally closed consumer market . Do you sell computers at a high or low price to Mexicans in Mexico? Or in America, on the border between Mexico and the United States, for example in Laredo, Texas? Do you sell high or low priced cars/tracks to Mexicans in Mexico or the United States? The main goal of the NAFTA agreement was to eliminate trade barriers and open the door to investment between member countries: the United States, Canada and Mexico. Differences between the three countries' economies provided plenty of room to benefit from the deal. Therefore, Mexico took advantage of the improvement in the country's economic situation and the reduction of the poverty rate by creating more jobs. The United States and Canada were given access to the Mexican market and therefore the opportunity to align export and import procedures with the country. The North American Free Trade Agreement (NAFTA) has allowed Mexico to accelerate the country's economic development process. Due to increased investment in the country's industrial and service sectors, the unemployment rate has been reduced and the overall level of GDP has increased. NAFTA allowed goods to be exported from America and Canada to Mexico by eliminating tariffs and trade barriers. Mexico gained access to the US market, which accounts for 80% of Mexican exports. However, NAFTA has both advantages and disadvantages. However, there are some disagreements between countries regarding freedom
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