When you think of advertising, what comes to mind? Think of images, phrases, quotes, products represented in various types of genres, cultures, religions and age groups. Advertising is what makes us want a certain object or product with the way they depict it, the words they use to attract the attention of a certain group they are targeting. Ideology is what determines a huge role in advertising. There are many types of ideologies that focus on targeting a specific group. Using semiotic analysis to discover the meaning of the purposes of this essay are the hidden messages in L'Oréal Paris advertising. The L'Oréal Paris advertisement appeared in Chatelaine magazine in October 2013; it was also rated as a TV commercial by many viewers around the world. Working with the semiotic method I will use signs, types of signs: indexical, iconic and symbolic, codes of content, modality and interpretation towards the public who receives the advertising. When we take a look at an ad, we always take into consideration what is the most significant thing that would draw our attention to the product being sold. Looking at this L'Oréal Paris advertisement the first thing that catches your eye is the model. The model in this photo is a very close up shot of an older woman with extremely flawless skin. Her face takes up most of the ad and is zoomed in very closely to represent where there are the most wrinkles on a woman's face – her eyes. The product it is trying to sell is Revitalift which reduces the appearance of wrinkles under women's eyes to firm the appearance and decrease the appearance of bags under the eyes. The model's face has a more serious seductive look that shows no wrinkled eyes or bags. Under his eyes is a quote from the model that says, "I'm amazed...the results are spectacular!" (Andy MacDowell) This