Topic > The Effect of Electronic Music on Mainstream Media

Pop culture and mainstream media are an ever-evolving world, and over the centuries music has been a factor in that evolution. From the jazz movement of the 1920s to the hip-hop revolution of the 1990s and everything in between, today's trends and the foundations of most pop culture revolve around what some would call "the sound of the decade." Electronic music has significantly changed the course of mainstream culture, had a notable rise in finance and business, all while making it the biggest musical movement today since the decade of hip-hop. The impact of electronic music on mainstream culture is quite evident. Listening to the radio, watching music videos, watching television, and paying attention to who wins which award with which song all point to the same detail. The work of electronic music DJs and producers and the pop stars they collaborate with. The intersection of Electronic-House DJs with pop culture is marked by the dominance of Calvin Harris and David Guetta on mainstream radio airplay (Liu) and the awards DJs are accruing for their work. For example, Skrillex, a well-known Dubstep DJ, has won six Grammy Awards in addition to being nominated for the Grammy for Best New Artist, and Grammy nominations are as difficult to come by as the award itself. DJs have also influenced mainstream music by being the reason behind some of the biggest hits of today's biggest pop artists. An example of this would be Calvin Harris and Rihanna's song, "We Found Love," which reached number one on the charts in 2010, at the beginning of the electronic music movement. Keep in mind that Harris and Rihanna both won a Grammy for Best Short Form Music Video for “We Found Love.” Another example would also be Lady Gaga's song, "Applause", produced by DJ White Shadow, became her biggest radio hit since "Bad Romance", reaching number four on the Billboard.