Henry Ford II, CEO of the Ford Corporation, was creating a competitive automobile to rival foreign vehicles, called the project a high priority. To begin the design and production of this automobile, Mr. Ford turned to his company's president, Lido Anthony Iacocca aka "Lee: The Father of the Mustang." Ford's engineering staff, under pressure from top management, rushed to complete the project at unprecedented speed. The average time to design and produce a car would take 40 to 45 months. The Ford Corporation caught up with him in 25. After performing the rear acceptance test, Ford engineers discovered that in almost all rear collisions above 20 MPH would indicate that the gas tank would puncture the rear differential locating bolts. This would allow fuel to leak and potentially catch fire. Passengers typically die in the flames due to the doors jamming, preventing people from escaping the car. Iacocca had three possible actions to take: 1. release the pinto 2. pay $11 to fix the car's problem 3. Wait until the car was well designed so that there would be fewer defects. If I were to decide what would happen using the particularism approach: I should see that if I release the pinto there would be deaths due to the car being explosive, if I fix the car paying only $11 I would get more profits thanks to this fact