Technology Transforms Automotive Safety, by Jeff Gelles, The Philadelphia Inquirer, Published: 02/24/2011 11:55:15 AM PST, Updated: 02/24/2011 01: 26:32 PM PST. Jeff Gelles offers perspective on automotive safety and actions taken by automakers. Features and gadgets often make customers' driving more enjoyable and sometimes remain luxury options. Ford's Marisa Bradley said, "Our technology strategy is really about democratizing technology for the masses, launching technology that you would think would only be available in a higher priced car." Some tech features to look out for are land departure warnings, blind spot warnings, drowsiness detection, and forward collision warning. Some may warn while others actually apply the brakes to avoid accidents. Volvo has a special version that detects pedestrians and can stop a customer's car before it hits another car or a pedestrian. There could be risks if your car does too much, says Jack Gillis, author of The Car Book. Gillis associates these high-tech safety systems with technological vaccines as they may not be ideal. However, automotive technology can save lives significantly. This seems like a reliable source as Gelles may have researched the topic before finishing his article. The article is timely as it was written yesterday and discusses future technology and current technological features in automobiles. Jeff Gelles' research was mostly biased throughout his article as he lays out arguments in the same articles. I wouldn't say his facts are "well documented" since he doesn't cite any of his research. As I researched, Jeff Gelles' bio had none other than Gelles covering consumer topics and writing in the Consumer 11.0 column for The Philly Inquirer which leaves you...... middle of paper...... reply to 99.7% of emergency calls within one second faster than police officers. OnStar will spread among owners and offer more opportunities to use and experience the safety and security features of advanced technology. I believe David is a very reliable source as he has a background in Detroit and knowledge of the automotive industry. It is a timely article as it is dated March of this year and discusses the current plans for GM, plus David talks about GM's future advertising campaigns. It is biased and makes interesting points, but the author is skeptical of GM's OnStar in other brands. David provides well-documented facts from both ideas of GM's OnStar plans. The author is a trained Bloomberg News reporter with extensive experience at other news outlets. David is both studious and popular, a sought-after author of automotive articles and a college graduate.