Topic > Instant Karma The Commercialization of Asian Indians…

Although Asian Indian culture has been commodified and accepted in its whitewashed form, it is not as readily accepted in its original Indian context. A participant in Sandhu's study articulated this idea: “It's one thing when an American wears a bhindi and things like that, but when my mother does it people stare and whisper. In general, when people wear it for a religious statement they get stared at, but for a fashion statement it is fine” (Sudha 86). Mainstream white culture may benefit from the commercialization of bhindi, mehndi, and yoga, among other symbols of Asian Indian culture, but Asian Indians are disadvantaged by the same