By 2010 Boots had stores in Norway, Italy, Russia, the Netherlands, Sweden, the Republic of Ireland and almost 50 franchises in the Middle East (Boots History, 2015). Boots beauty brands became available in America in 2012. By the end of 2012, Boots beauty brands could be found in over 1,750 Target stores, 300 of which had a dedicated Boots beauty advisor (“Boots History, 2015) . Boots' mission is to be the first choice for pharmacy, health and beauty, caring for people, customers and communities everywhere (Boots,