This is because modern technology is so deeply fused into our daily lives (Llull, p. 40). From the moment we wake up until before we go to bed, we are surrounded by mass media. We wake up, check our phones, log on to social media and stay connected all day. The idea of ​​spending a day without a cell phone is now practically unheard of. If you're not on social media, there's something "wrong with you." This addiction to technology is all-encompassing, you literally cannot escape the broad reach of modern media. That's why the impact of advertising and other forms of media simply cannot be