The pricing strategy normally in place would be the cost-based pricing strategy. Since the company is small and has a single owner, this strategy works best. Knowing what the actual costs of the products are and calculating them based on the desired profit per item price works well for the organization. That said, there are seasonal items that the store provides to the consumer, such as sports equipment. The company offers a few different pricing strategies during these times. For the family on a budget but with someone who plays sports, the company offers great prices on specific brands. For other specific brands the company offers a competitive pricing strategy, guaranteeing to beat the price of any competitor (Internet Center for Management and Business Administration, Inc., 2015). And for high-quality products the company has a premium pricing strategy