The target market is not price sensitive; the price is irrelevant as long as it is reasonably proportional to the services offered. Travel Today has a competitive price as in the sector market. The different trips all have different pricing schemes; however, adventure travel in general will cost $1,000 to $5,000 per week. Travel Today's pricing strategy is based on ensuring that the service offered is available to the target customer. Package value and pricing are taken into consideration along with the services provided to ensure the customer recognizes the overall experience and value. Travel Today will express the quality of the holiday packages offered through brochures, images and promotional material through the media. The clientele it addresses is made up of people looking for an exceptional and exciting holiday experience, one of a kind, full of luxuries and first-rate service. Travel Today listens to the traveler to customize your travel needs to suit you. Promotional