At the beginning of the 21st century there was a new surge of interest shown in the classic Moleskine notebook. What's even more interesting is that the sudden, excited conversation about Moleskines happened among different groups of people, especially the younger generations. “It was as if they rediscovered the pleasure of direct experience, of going around writing things by hand,” says Maria Sebregondi, the mind behind the resurrection of the Moleskine notebook. According to his book Niche, James Harkin talks about the creative and innovative Maria Sebregondi, who in 1995 had helped a Milanese company called Modo & Modo. The founder of Modo & Modo had asked her to propose ideas to grow the company. At the time Maria was reading a book, The Songlines by Bruce Chatwin. Chatwin, an English travel writer, talked about notebooks he bought in Paris every time he went there. These notebooks were called moleskine: hard cover, bound in oil-treated canvas, with squared paper and endpapers held in place by an elastic band....