As your business grows and changes, so do your HR initiatives. Verizon uses its own version of the Six Sigma framework to define its management style which helps attract new candidates to the company. When a candidate understands the work environment a company creates, it is much easier to see that the potential candidate has aspirations that align with the company. These guidelines are used to create measurable goals for the human resources department to achieve. One of these objectives that they are responsible for is the foundation of the company culture. They use it to create a competitive advantage over theirs