Website Development Survey Report For a website to be successful, you need to have clearly identified objectives and engaging content that draws audiences to your site again and again. A good site requires a delicate balance between content, visual appeal and technology, but above all content (Leonard-Wilkonson, n.d.). Knowledge of the market, product or service and business environment is also essential if you intend to improve your business (Barnett & O'Rourke, 2006).2.1 WHAT MAKES A GOOD WEBSITE2.1.1 AudienceContent is the reason why which people visit websites, forms the basis of a good site. You need to know who will be looking at your site, what their expectations are before you start with the content. The content will need to match your audience's expectations (Barnett & O'Rourke, 2006). A sample audience might be prospective students looking for a program that might interest them (“What Makes Good…”, n.d.). One site that reflects this is Massey University, where you can "match interest to programs". 2.1.2 Engaging Content Content is the single most important element on a website, this will be the reason why they visit your site in the first place (Barnett & O'Rourke, 2006). It will have to provide the visitor with information and attract his attention. You will need to create content that is simple, inviting and informative. The use of headings, short paragraphs, and bulleted lists is highly recommended (Ekins, n.d.). A good example here is the Eastern Institute of Technology (EIT) web page about their programs. Describes programs in easy-to-read content with breaks between titles and bullet points to make important information stand out.