The Media and Violent Crime One issue that many business leaders ignore is the possibility that aggressive people seek reinforcement for their destructive acts. Television violence, for example, and the widespread public concern that accompanies it have led to calls for strict controls on the portrayal of violent programmes. In their decision making, some manufacturers do not take responsibility for an equally important minority. Instead, they could target their content towards the masses, who crave sexually explicit and violent action. Fortunately, this group has the ability to rationally diffuse violent action, realizing that, in reality, people who commit acts of violence must compensate for their actions by taking full responsibility for the harm they cause to others. Not everyone can distinguish fact from fiction. It is not just rational people who commit crimes in our country, but it is also our own children who could learn from day one that nothing bad will happen to them if they shoot their brother in the head with daddy's gun. Studies show that in a week of From analysis of content broadcast in prime time on seven channels in New York City, 3,421 acts and threats of violence were observed. Fictional entertainment programs for children had three times the frequency of violent acts or threats than programs for adults. (Gunter, p.13). many of these acts were committed without any compensation for the action without accountability, so it must be acceptable behavior. Similarly, aggressive adults seek reinforcement for their antisocial behavior by seeing attractive television characters behave in the same way. Behavioral evidence has indicated that the antisocial effects of violent television portrayals are stronger and more likely to occur among individuals who are already aggressive. . (Palmer, p. 10). The ethical question is: should television submit to mass appeal or take into consideration the effects on some members of society, including children? The consequences of television violence are not only harmful to some viewers, but simultaneously affect television stations in the form of loss of viewers and perhaps the acquisition of a bad reputation. There are many sources, including viewers' associations and popular journalism, which condemn the representation of violence in television programs as a potentially dangerous and antisocial act on the part of those who create and broadcast the programmes. (Gunter p. 2). However, even as these groups have condemned televised violence, their efforts have had little effect on the big money-making corporations. Therefore, the decision, on the part of program managers, should be a socially responsible decision. In his article “Sex and Violence,” Joe Saltzman states, “If, as producers