As part of the analysis of Siemens' activities, a series of elements will be presented in this chapter. Such as the Siemens strategy for emerging markets, the activities that the company carries out to increase its market share in these emerging markets with particular attention to the Brazilian market. Furthermore, the chapter will examine whether the company strategy has had an impact on the current situation and the future steps the company intends to take in the Brazilian renewable energy market. Additionally, the actions Siemens is taking to address Brazilian regulators' policies and barriers to entry into the Brazilian market will be shown. Siemens Strategy: When considering Siemens Corporation's strategy “One Siemens: Being a Pioneer”, it is clear that the main part of the strategy is subject to the company's performance in developing economies. One of the company's main strategies is "Focus on growth markets driven by innovation", as part of the change in the world economy in recent years and the fact that emerging economies are becoming increasingly larger and more influential players in the global market. Led to understand that these economies will form an important part of Siemens' development and growth in the following years, and as part of this strategy Siemens has realized that to achieve these goals the company will have to take several actions such as, for example, starting the SMART and SMC programs which help the company and its customers to adapt services to the needs and wants of any particular market with particular focus on BRIC economies, in order to increase their market share and level of activity with the aim to be one of the main protagonists in the coming years in these markets. Since Siemens is... middle of the paper... at least for many of them, it will be difficult, if not impossible, to fight and eliminate corruption at every point in the market on its own. the world.One of the markets in which Siemens has operated intensively with the aim of acting as a global model is the Brazilian market. The fact that Brazil will host two tournaments of global interest in the next two years, the Olympic Games and the football World Cup, and the knowledge that the events and preparations for the events will be covered widely and comprehensively by the global media. What led Siemens to take advantage of this is that the company started working in full collaboration with the local Brazilian NGO Ethos Institutions and together they created the Clean Games project with the aim of creating full transparency when signing agreements and projects relating to the two events to be held in Brazil.