A good company will use its resources and strengths to achieve above-average returns. Above-average returns are “returns above what an investor expects to earn from other investments with a similar level of risk) (Hitt, Ireland & Hoskisson, p. 5). A company is strategically competitive when it has a value creation strategy. By maximizing production and output, the company has strategically positioned itself to achieve significant profits. To be strategically competitive in producing above-average returns, it is necessary to first formulate and implement a strategy 1.1 in the text ( p. 5), there are several ways to approach strategy formulation, this includes at the corporate and corporate level, through competitive rivalry and competitive dynamics, acquisition and restructuring, international strategy and leadership strategy in charge of communicate the necessary objectives to the team in order to assign roles e