In today's world, people are constantly subjected to advertising; whether it's on Facebook, listening to the radio or watching TV, it's almost unavoidable. There are many ads out there that make people cringe and roll their eyes, but others are significantly more attractive and capture the audience's attention. But what is it about those particular ads that keep audiences hanging on every word? While viewing several ads, I found some elements that stood out noticeably more than others, including; the complexity of each ad, their appeal to the audience's emotions or interests, and their play on the human senses. While watching two Internet Explorer (IE) commercials, I noticed that both ads demonstrated each of these factors, but the way they were presented was drastically different, causing the target audience to respond in a specific way. The first Internet Explorer commercial I watched was the "90s baby." This ad begins with a simple orange background with white lettering and a man's voice stating, "You may not remember us, but we met in the '90s." Playing behind the narrator's voice is a soft instrumental piece. From there, the viewer is shown short clips of distinctive gadgets and fads of the '90s generation. Each trend is accompanied by a generic background and a simple visualization of that particular object or idea. As the commercial continues, the background music gets louder and picks up pace. At the end of the commercial, the narrator says, "You've grown up, so have we," and the Internet Explorer icon is revealed (2013). “Alex Clare – Too Close, IE9 Commercial” was the second commercial I saw. This ad begins with a smooth playback of electronic music and the words: “A more beautiful… medium of paper… over the years what makes commercials successful once exposed to the target audience. One of elements used by these companies include the complexity of the ad or the way the information is displayed, just like how the “The Child of the 90's” ad was simplistically presented to allow for optimal time for connect with the message. The ability to appeal to the audience's emotions or interests, such as past experiences or hobbies, is another tactic used by advertising companies to attract their audience by “Alex Clare – Too Close, IE9 Commercial”. Finally, advertising companies will try to stimulate viewers' senses by presenting engaging music and captivating images. These are some recurring aspects that I discovered in the “Child of the 90's” and “Alex Clare – Too Close, IE9 Commercial" of Internet Explorer.