Introduction I will discuss the use of e-commerce in a brick and click organization. Click organizations are e-commerce sites, such as Tesco paly.com, Argos and amazon. The reason they are called clicks is because you have to click to interact with the online store. A brick and mortar organization is your shop on the high street, like Gamestation M&S. But the Brick Organization also tends to have an online website so they can be there for customers 24/7, for example Tesco. The Pros and Cons of Click Organizations One click instance is play.com and amazon; they deal with customers online, not with an actual store. They are still open 24/7 and accept payments all day, every day, even if no one is at work. The advantages are that you don't have to drive to the store, you don't have to wait in line in the comfort of your home. The cons are that you can touch the product to get a feel for it. You may have to wait longer to receive it as it was sent by post and the quality may not be the same. Product size may not be the same. The pros and cons of a brick and mortar organization, you can get the product...