1. INTRODUCTION 1.1 The importance of magazines: Magazines are one of the main sources of communication and entertainment in Australia today. Any newsstand will have shelves displaying hundreds of different titles. Magazines cater to special interests and provide more recent information than books. They usually have interesting images and graphics that make them easier to read. Since they are popular, they make good profits for publishers, through sales, advertising and market links. 1.2 Purpose of this report The purpose of this report is to show how magazines are constructed to sell to their target audiences, particularly the ways in which magazines might interest a particular reader.2. WHICH MAGAZINES DO TEENAGERS LIKE?6 Magazines read by teenagers:Magazine titleGender TargetPricePublication frequencyNew IdeaGRAPH3. HOW MAGAZINES ADDRESS THE TARGET AUDIENCE: 3.1 Definition of target audience: Target audience: The target audience is the group of people that the communicator wants to reach with a message. For example, this is the specific group of people that publishers hope will buy and read the magazine. It is described by how it fits into these categories: * Gender * Occupation * Age * Educational level * Interests * Income Magazines use these features to address or target their group directly: * Title * Language used * Cover * Types of articles * Layout and appearance * Advertising Text box: My report will focus on the target audience of teenagers/women, i.e. girls aged thirteen to seventeen. Suppose you are looking at Cosmopolitan magazine. It is aimed at an audience of mature, sexy and intimate young women and teenage girls with a real passion for life. The magazine caters to this audience by helping contemporary women achieve their goals and live fuller, more glamorous lives. Monthly features include beauty tips, solutions on how to deal with boyfriends or spouses, career issues, and ideas on how to relieve stress, all of which appeal to the target audience. In addition to the target audience, there is also something called the fringe audience. This can be defined as an audience that is occasionally attracted to something. For example, a cooking magazine can attract buyers of all different ages, but because of the interest, everyone loves to cook. However, if someone were hosting a party, they might buy this magazine once, just for a recipe, not because they are a cook. So, this is a fringe audience. 3.2 Cover Attractiveness: Covers are designed to attract buyers. Text box: About Cosmogirl!: CosmoGirl is a magazine for real girls with real problems: boys, beauty, fashion, money, parents, school,