I believe the first ad was aimed at passive smoking. I think secondhand smoke was the factor in this ad because of the text and image they used. First let me start with the image. The image shows a child choking on smoke as if it were a plastic bag. We should all know that smoking in the presence of people, especially young children, is very dangerous because it can cause lung cancer. This is probably also why the Chilean Cancer Corporation may have launched this particular ad. Even the sentence included in the ad: “Smoking is not just suicide. It's murder." is trying to say that when you smoke, you not only kill yourself, but you also kill others. Smoking is so dangerous and deadly that it can kill other people if smokers continue to smoke around