Since tobacco users are aware of what they are consuming, they assume the risks involved and therefore should be allowed to choose for themselves and the government banning advertising acts as a controlling parental figure. Furthermore, tobacco companies faced a potential loss of revenue as essentially their advertising campaigns served to make their product stand out from other companies and remain relevant in the industry. In other words, consumers who are accustomed to a particular brand are likely to continue purchasing from that brand if advertising is present. Manufacturers argue that the purpose of advertising is not to target a new or younger audience, but rather to distinguish their particular brand among consumers. Studies have been conducted where consumers were asked what influenced their habit, surprisingly unstated advertising. The most common influence was that of colleagues. With this information it is also possible that the brand of tobacco they consume also comes from the flu, and they are more likely to consume the brand that is recommended to them by