IntroductionOperating on an international scale is the dream of every business. With how quickly globalization is taking over product and service industries, along with installed and efficient communication systems; conducting business on international fronts has become increasingly easier and more manageable (Weiss, 2008). This dream is not only manageable by large corporations, but also by existing small and medium-sized enterprises (SMEs) that have managed to shine and even surpass the too-big-to-fail giants in the markets (Hundeker 2010). Australia has had a prestigious history when it comes to leveraging SMEs to become world leaders in various production lines. With this in mind, any company seeking to establish itself on the international stage enjoys the goodwill created by the country. It is in place of this reality that a private SME Popina Pty Ltd; specializing in the production of muesli and snack bars, seeks to expand its market in the Indian market (Shaffer, 2011). In recent decades, the Indian market has attracted the attention and interest of the global business community due to its foreign investment-friendly policy. Export Readiness Analysis of PopinaAccording to the home page of Popina Pty Ltd (Popina Food Services, 2014), Popina Food Services has been in business for over 25 years. It is located in Dandenong South, 73 Monash Drive. The company specializes in the production of granola-based snack and cereal bars. In its years of operation, the company has grown from simply having family members as employees and currently employs approximately 110 employees (Weiss, 2008). Being in the food sector whose regulations are stringent, the......medium of paper......ce to national regulations (Hundekar, 2010). With all preliminaries ready, export activities will be deemed ripe to proceed initially in small quantities as they respond to market growth over time. Conclusion It is crucial to take note of the importance of business growth as a way to achieve profitability goals. The path yet to be taken by Popina Pty Ltd is one of several strategies a company would like to use to enter a new market. The Arnold's Farm Museli brand is conveniently a product to watch out for in the Indian market as it impacts the snacking habits of the population (Hundekar, 2010). Popina has extensive export experience and, therefore, India's situation should be only a replication, but a strengthened strategy, of what has been implemented in its other international markets (Lehtinen, 2011).