Use the term to describe the Facebook phenomenon (Bugeja). Here he explains how Facebook users can give a personality to who they want to be. Social networks give the possibility to omit information. It's unrealistic to interact with a group online, they typically never meet in person and don't have that face-to-face experience. Which is neither social networking nor community building as Face claims. It simply hides behind a screen and has no real interaction. He says that “people who use networks like Facebook have a tendency to describe themselves as products” (Bugeja). Technology also makes people socially awkward and is a new way to isolate