The book revealed why Starbucks is one of the fastest growing companies in recent years. The history of Starbucks is endlessly fascinating for the unusual way the company built a global chain and a global brand, explains Joseph Michelli, a consultant in Colorado Springs, Colorado and author of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary . Moe, managing director of ThinkEquity Partners in San Francisco and author of Finding the Next Starbucks: How to Identify and Invest in Tomorrow's Hottest Stocks, says Starbucks' early leaders were also notable for their exceptionally ambitious business visions. “What Starbucks does magnificently well is treating employees not as pawns, but as partners,” says John Moore, an Austin, Texas-based marketing consultant, former Starbucks salesman, and author of Tribal Knowledge: Business Wisdom Brewed From the Grounds of