People have been participating in it for decades and it has yet to create extreme negative consequences. Binge watching allows people to escape their world and transport themselves to another. It relieves us of stress and provides us with aspirations, inspiration and instant gratification. The practice offers insight into the importance of television as a means of communication and the development of enhanced social connections. Binge viewing can also connect communities, generations, and society as a whole; it does not cause the fragmentation of cultural unification, as some believe. Rather, binge watching unites us all in this newly digitized world and should be seen as a culturally progressive tool; a tool we can use to continue to shape the future of our cultural identity in this space and time today. “Now, moving away from the negative connotation of 'binge', perhaps it would be better to 'observe the celebrations'” (Giuffre