Alcohol was foreign to the Canadian people and the effect it would have on them and the rest of their culture would be devastating. Although some French considered trading alcohol with the natives to be dishonorable, there were some who were only looking for the extra profit (The Alcohol Problem). Europeans gave alcohol in large quantities to people who had never seen or consumed the substance and took advantage of these people. There was an attempt to abolish the trade on both sides, but the trade continued despite any action attempted (The Alcohol Problem). They could not be ignored because of the potential profits from trading alcohol with the Indians. An anonymous observer during the fur trade wrote: “Some Frenchmen admitted to having made 15,000 livres worth of beaver skins from a single barrel of liquor worth not more than 200 livres” (The Alcohol Problem). This illustrates how shameful and unfair the exchanges that occurred during that period became. Lives were destroyed by Europeans trading alcohol, but alcohol wasn't the only deadly thing they brought into the world