The five steps are; 1) Define the problem or opportunity; 2) develop the research plan; 3) collect relevant information; 4) develop results; and 5) undertake marketing actions. Market research begins with setting research objectives which are specific, measurable objectives that you seek to achieve in conducting market research. Kudler Fine Foods' goal is clear: seek consumer demand and satisfaction with its products, create loyalty and business efficiency. Market research helps formulate the tactics that will be most effective for the organization to communicate and advertise its products