These characteristics influence the way women act, appear, and live. Advertising influences both genders by how they think they should act and live a certain way. Gender stereotypes are still a big problem in the advertising industry. “All stereotypes have an effect on people's lives. The behaviors you know and believe are correct for your gender influences, your daily life, and almost every activity you do.”( Hanan 79) For example, some men are afraid of being a stay-at-home dad and some women feel they cannot be a doctor, because advertising usually doesn't portray him in that profession. “Gender roles affect your life more than you think. How you are treated at school, at work, or by authorities is directly related to your gender” (Cheney 31). In life, women can be treated badly because they are portrayed as weak, unlike men who are portrayed as strong and courageous. The ad does a poor job of showing that these portrayals of men and women are not always true. “In fact, commercials have been shown to have a greater effect on your view of gender