The need to improve procedures and increase productivity is the driving force of business. When a company wants or needs to make these changes to survive in a competitive economy, they often look to virtualization. This however is not an “easy” button and although the benefits usually outweigh the costs, there are disadvantages to this technology. It is the responsibility of the CIO and CEO to understand which product to use, when and how to use it. What is virtualization? Virtualization is software used by multiple industries to improve the production and efficiency of their business. A recent survey suggests that among companies operating in the United States, 69% of them have previously used or are currently using some virtualization application. Controlling over half of our country's businesses Virtualization plays a crucial role in our country's future sustainability. Why is virtualization important? Virtualization today represents the very heart of business and society. We live in a digital age, shopping, socializing, banking, and doing business, all via the Internet. Virtualization is a crucial tool implemented by companies to safeguard their data from threats and data loss. Virtualization grants businesses the ability to use any operating system to continue daily business operations. As the global business structure continues to evolve and new threats to your data and personal information, virtualization will be ready to protect your business-critical data. Virtualization is difficult to define, as it is constantly evolving to adapt to new threats and business demands. There are different types of virtualization, and there is a generic definition that includes them all as general purpose software. The base definitely... middle of the paper... efficiently. The responsible person or persons must understand the importance and problems that may arise when using and implementing virtualization. They must be able to recognize their employees' strengths and weaknesses and know their employees' abilities to manage the system they intend to implement. In conclusion, virtualization is an extremely important factor in today's business. Without this part the technological processes would not flow as easily as they do. Energy would not be saved, but would instead be wasted as servers operating below capacity struggle to keep up with the demands of the networks they support. While most experts agree that this technology is extremely mature, it does not reduce the need or the benefit it produces. Having the right technology and the people who can use it can easily make or break a company.