Having higher quality standards can be expensive because the manufacturing process or labor used by these companies is different, they focus more on quality than cost. Due to consumers changing their lifestyle, price is no longer the main focus, but quality is. Furthermore, competing on quality is important for supply chain management because the attribute of competing on quality is product traceability (Sanders, 2012), which means the product is reliable. Unlike cost standard, where they offer the lowest price but the product may not be