There are multiple approaches using social media which can be online, mail, billboards or other sources. It helps build relationships by knowing who your audience is and interacting with customers. Social media is bringing profound changes to how we obtain and consume the information consumers interact with; share beliefs, values, ideas and interests. It has changed the way people communicate. Marketing mix In my textbook Marketing Principles page 27, chapter 2 (2-9) and in the article Relationship Marketing: The Value of Marketing to Current Customers both refer to the use of the four Ps which are product, place, promotion and price strategies. The article describes using the four ps when addressing your customers through product, place, promotion and price. This helps build relationship marketing between the customer and the company. Using these four ps builds a relationship with customers and companies. Relationship marketing is a foundation for a business that helps a business succeed. using email marketing, social media and the four ps: location, promotion, product and pricing will help me succeed in a