Balanced ScoreIntroductionIn this document I will discuss and explain critical thinking on how you have derived your goals from your vision, mission, values ​​and SWOTT analysis.VisionOur vision is to build a well-managed and respected company that creates a nationwide trend by providing bags and accessories featuring cartoon characters and Bible scriptures. The vision defines where the organization wants to be in the future. It reflects the organization's optimistic view of the future. A vision statement: Outlines what a company wants to be. It focuses on the future; a source of inspiration; provides clear decision criteria. The mission defines where the organization is going now, describing why this organization exists (Anonymous, 2008). A mission statement: Tells what the company is now. It focuses on the present; defines the customer's critical processes and informs about the desired performance level. Many people confuse the vision statement with the mission statement. The Vision describes a future identity and the Mission describes why it will be achieved. A vision statement defines the broader purpose or goal for the existence or business. It serves as a continuous guide without a time limit. The vision can stay the same for decades if done well. The mission is more specific in terms of objective and future state. The mission is tied to some form of outcome if successful. Mission Our mission is to provide inspiring and entertaining paperback books through the use of cartoon characters and Bible scriptures. In some companies a mission statement may resemble a vision statement, but this can be a serious mistake. It can be confusing...... middle of paper...... al-Mart which is now rolling out most of its stores in Super centers.TrendsTrends is about creating and constantly updating an easy-to-view website that sells the product portfolios and accessories and have brochures to show what people really want, without wasting time, money, on items that customers are not interested in. Conclusions In the conclusions I discuss critical thinking on how we can derive your goals from vision, mission, values ​​and SWOTT Analysis. Anonymous Reference, (2008). Workforce planning and strategic direction. Retrieved November 10, 2008, from the Minnesota Management & Budget website: http://www.doer.state.mn.us/wfplanning/direction.htm Anonymous, Strategic Planning. Retrieved November 10, 2008, website: http://www.reference.com/browse/wiki/Strategic_planning