"Apple Watch also lets you connect with your favorite people in fun, spontaneous ways, like sending a tap, a sketch, or even your heartbeat" (The Watch, 2015). The new communication advantages are a fundamental part of the functional positioning of this product. Experiential: The Apple Watch's experiential positioning involves the technological benefits it offers consumers. “If your Apple Watch battery gets too low, the power reserve is there to keep the watch in a reduced mode that only tells the time, nothing else, and lasts for hours” (Stein, 2015). Power reserve is a new technological advancement that all consumers can benefit from. All Apple products offer the best technology available in the customer market, so this watch is another example. Symbolic: The Apple Watch is what we would consider a conversation starter; the symbolic positioning of this product is based on the attractiveness that the watch offers to its consumer. “If you want, you can put a stylish band on an Apple Watch Sport – the easily interchangeable bands work on all models, as long as you have the same size Apple Watch. 38mm and 42mm straps fit differently” (Stein, 2015). The ability to change your watch band and customize the look of your Apple Watch offers a great deal of symbolic positioning. Each customer will be able to feel as if they own a different watch, which