Americanization in FranceAs I sit outside my favorite bar, drinking wine as the sun slowly fades into the twilight of twilight, I hear the most obnoxious noise. They are some teenagers trying to speak their best English. I look at them for a few minutes and am disgusted. If these children represent the future, I cry. I see an entire generation without direction, without true love for their beautiful country, without nationalism in them. Instead they wear blue jeans and drink that despicable liquid called "Coca-Cola". These younger generations are imitating a society across the ocean. I see restaurants grilling American cuisine and Californian wines. The young men wear American branded clothes and travel to America to visit their mercantile empire. Why are they doing this? Simple, Americanization. Americanization is happening all around us, not just among our children who are taking to the streets talking their best James Dean. American thinking has crept into our very lives with everything we do; our daily routine is now controlled by American ideals. Every French citizen is falling into the clutches of consumerism and conformism. We are turning into a society of baubles, worshiping a mammon and witnessing the death of our beloved culture. It brings a tear to my eye when I think that we are transforming into a materialistic society like the American one, where society is dynamic and derives from economic growth driven by consumption. By falling into consumerism we are generating an infinite increase in desires that cannot be satisfied with the means we experience in France. This lifestyle alienates the consumer by forcing him to create slavery around him; it doesn't free them. Society in America is one of destruction, not to be... middle of paper... all over Europe, but to the natural leaders of this home we call earth. As we observe this considerable intrusion into our national heritage, we should view it as a threat to our way of life. A country of consumers and laziness is taking control of our economy and using it as capital on the world market, we are one of the most powerful countries in the world. France offers culture where America offers stagnation. We are sophisticated with big cities and have a lot to add to continuing humanity and the Americans will simply take everything for themselves and not give us a leftover. America will continue to harvest the world for its own benefits, take more statues, and then simply send us their children for history lessons, because to them all we are is a tourist attraction. Bibliography: Seducing the Frenchman-Richard Kuisel, University of California Press 1993