Over Come We Shall On March 15, 1965, President Lyndon B. Johnson addressed a session of Congress to urge passage of new legislation on voting rights. President Johnson's speech was a response to the unjust attack of African Americans preparing to march in Montgomery. In his speech Johnson addressed the problem of racism and racial discrimination. He declared that “every American citizen must have an equal right to vote. For Johnson to simultaneously manage the American crisis and occupy his new position as CEO, his rhetorical debut as president would have to be one that gives Americans the confidence to believe that he is not simply a political figure, but rather a man of principle , with a system of values ​​that would promote the interests of peace, freedom and social justice. There is no reason that can justify the denial of this right." Johnson reminded the nation that the Fifteenth Amendment, passed after the Civil War, gives all citizens the right to vote regardless of race or color. Similarly, civil rights activist Dr. Martin Luther King Jr. Johnson takes a different approach to promoting civil rights. In the "I Have Dream" speech, King moved away from the traditional civil rights argument, which relied primarily on the morality of pre-justice, and attacked the injustice imposed in not granting civil rights. must not be guilty of any wrongdoing. Let us not try to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must always conduct our fight on the top floor of the excavation... in the middle of the paper... the ESM needs its president to climb the bully pulpit to exhort it towards a public good that would not be achieved without moving, stimulating oratory. But finding a shared moral language from which a president can craft a persuasive appeal is difficult. President Johnson effectively grounded his appeals in a powerful narrative centered on public morality: the civic duty of his listeners to keep and fulfill the sacred American Promise. But as citizens continue to become more religiously and culturally diverse, less literate in the narratives of the nation's history, more aware of how such narratives can be used to justify depraved as well as honorable causes, and perhaps less influenced by moral authority of the presidency, presidents may find it particularly difficult to build moral consensus through oratory.