Some of the key promotions Paradise Kitchens will implement for the Howlin' Coyotes product line include in-store demonstrations, recipes and coupons. In-store demonstrations allow customers to try the product line and discover its unique flavors without having to spend on the product. Once customers have tried and enjoyed the product during the demonstration, they will be more likely to purchase it. Additionally, recipes and coupons are also used to promote the product line. Recipes show the versatility of products, while coupons help make consumers feel like they are getting added value when purchasing a product they already know and love, or have wanted to try but haven't. The final key strategy is the Place (Distribution) Strategy which consists of methods used to present products to the target audience. At the time of writing this Marketing Plan, the Chili product line was distributed in the (then) current markets through a food distributor. However, as sales increase, the company will move from using a food distributor to a more efficient system of using an intermediary who will sell the products to retail chains and supermarkets.