Toyota Operations Management: Toyota is a company renowned for having built its reputation on quality than any other automobile manufacturer in the world. In fact, the company became the world's largest automaker in 2008, when it successfully surpassed General Motors in terms of production and sales. However, since late 2009, Toyota has been experiencing huge operations management problems regarding the quality of its cars. These quality issues had a significant impact on the company's identity as it was forced to recall millions of vehicles due to the likelihood of these vehicles suddenly accelerating and endangering the lives of drivers and passengers. The massive product recall posed significant threats to Toyota's operations, political, marketing, ethical, strategic and legal aspects at a time when the entire auto industry is in trouble. In essence, this operations management problem has threatened Toyota's reputation and requires a quick and effective solution through the application of operations management concepts and techniques. Problem Description: Toyota's quality problems were highlighted in August 2009 following the high publicity of a fatal crash of a Lexus ES 350 in the United States (Feng, 2010). The accident was attributed to the accelerator pedal being stuck and the vehicle being out of control. This accident was followed by subsequent events where the company's vehicles were widely exposed to various problems attributed to unintended acceleration issues. As the acceleration problems triggered the company's growing crisis, Toyota was forced to carry out massive recalls of nearly 9 million vehicles worldwide within a 6-month period. Consequent... half the paper......ng to maintain its position in the market. This strategy would involve contacting owners individually and sending dealers for repairs and even offering some form of compensation. The need for such a strategy would enable the company to regain its reputation by addressing production and marketing challenges. In conclusion, Toyota's recent acceleration and quality problem is an example of an operational problem associated with service management. Given the impact of the problem on Toyota's productivity, urgent measures are needed to help address the business problem. However, developing such measures requires an analysis of the business problem based on operations management concepts and techniques. This is due to the role operations management plays in promoting the development of quality goods and services.