Also, the ability to have a search engine in your hands that answers questions at will without needing to turn to professionals in that field of expertise. Therefore, the ratchet effect has allowed smartphone technology to advance dramatically through the continued demand of culture to become more connected (Heine, 2012). For example, the continued demand for smartphones with faster Internet speeds is rushed by companies to achieve consumer satisfaction. Starting from 2G speeds, up to what is today the fastest, 4G LTE. The influence of smartphones on culture has increased as the latest technology continues to innovate. As you become more dependent on this device, you become more helpless without it. For example, from personal life experiences, simply leaving your smartphone at home makes you feel naked without it. Approximately 80% of all smartphone owners check their device within 15 minutes of waking up (Darell, 2013). These individuals start to become more and more dependent on smartphones and everything they do is meant for the world