One of the main reasons why men like to play video games is also due to the content involved in computer games. They are usually more "masculine". These games are full of male stereotypes such as strength, power and action. Additionally, males are attracted to video games because they allow them to interact with friends in person and online. An activity like play helps boys and men bond and grow closer. With this insight, I know that my target audience enjoys playing video games. Therefore, in my advertising campaign, I can create a campaign that includes some games to attract their attention. Social Media Use I also found that both respondents use social media while going to school or work and even before going to bed. They use social media platforms like Facebook and Instagram. They spend an average of 3-4 hours on social media. They like going on social media because, in the midst of their busy schedules, they are able to find out what their friends are doing and connect with them. They feel lost and uncomfortable when they are not present