Google InnovationsToday Google is one of the best-known companies in the world, but like most Internet startups, it has humble beginnings. Google originally started as a research project by two graduate students at Stanford University. students. Larry Page and Sergey Brin started the Stanford Digital Library Project in 1996 to develop an integrated online information library. (Hamen 7) Early search engines were difficult to use because they only listed results based on the number of times the search term appeared on the website. Page and Brin wanted to create a search engine that was more human-like. So in 1996 the couple left Stanford and founded Google Inc. in a garage in Menlo Park, California. (Gilbert 14) In 2001 Google received a patent for PageRank. PageRank was a computer program that ranked each search result based on the number of times it linked to other relevant websites. This method more closely resembled a person's subjective idea of ​​importance and therefore returned better search results. (Levy, Big Thinker) With the help of PageRank Google's search engine worked more intuitively than others on the market. PC Magazine reported that Google "has an uncanny ability to return highly relevant results" and recognized it as the search engine of choice among the top 100 websites of 1998. Today, Google's search engine is used by 70 percent of users who search the web around the world. . (Sutherland 4) Google is pushing technology forward by innovating in many different areas of business and technology, such as advertising, developing cell phones, providing Internet and television services, and even making advancements in automotive technology. After creating a better way to search the web, Google needed...... middle of paper...... Founders. ABDO Publishing Company, 2011. Book.International Data Corporation. "Press release." November 1, 2012. Web.Levy, Steven. "Great thinker." Wired magazine February 2013: 68-75. Periodic.-. “Googlenomics.” Wired magazine June 2009: 109-115. Periodical.Luce, Edward. ""Corporate tie binds US to slow Internet."" FINANCIAL TIMES February 24, 2013. Web.Miller, ClaireE Cain and Nick Bilton. ""Google's wildest dream lab."" The New York Times November 13, 2011. Web.Roth, Daniel. ""Google's open-source Android operating system will liberate the wireless Web."" Wired magazine June 2008. Web.Sebastian, Thrun. Ted Talk: Google's driverless car. TED Conferences, LLC, 2011. Web.Sutherland, Adam. The Story of Google: The Business of High Technology. The Rosen Publishing Group, 2012. Book.Vanderbilt, Tom. ""Let the robot lead."" Wired magazine February 2012: 84-95, 124. Periodical.