Part AHarvey NicholsHarvey Nichols is an upmarket department store based in the UK with several chains. The company deals with the sale of international brands of men's and women's clothing, beauty products, fashion accessories, food and wine. The company has managed to maintain the attraction of younger shoppers compared to its market competitors such as Harrods. In order to improve its revenues and profits at the end of each financial year, the organization should focus on adopting and implementing a new marketing communications plan. This is crucial to enhance the organization's reputation and image, as well as increase market coverage and consumer base. Proposed Approach to Developing a Marketing Communications Plan Harvey Nichols should adopt and implement an effective and efficient marketing communications plan including press releases, websites, brochures and trade show presentations. The marketing communications plan is the most important activity the company must undertake due to its closeness of planning to consumer needs and preferences. This marketing plan will help the organization achieve four critical objectives with regards to maximizing revenue and profit levels at the end of each financial year. The first objective of the marketing communications plan is to facilitate the organization's ability to speak or interact with shareholders and stakeholders with one voice across numerous products, consumers and regions. Additionally, the marketing communications plan will enable the company to generate and maintain integrated communications vehicles and mechanisms. The marketing communications plan will also enable the organization to get b...... half of paper ...... execution of printed marketing materials. As part of franchising strategies, strategic elements of franchising, including marketing and branding, should also be involved to ensure consistent delivery of the message across the business is possible. Alternatively, current trends in Harvey Nichols' business should be attributed to marketing communications plans such as the transition from a customer service perspective to customer relations and from human resources to vital human solutions. Harvey Nichols should also consider maximizing public relations techniques and activities towards generating lasting relationships with consumers and other marketing companies. Finally, corporate marketing communications should focus on the company's overall behaviour, including the perceptions it has about promoting its products and services in the UK industry..