The museum approach as a prominent aspect of education and entertainment in the modern era. This report is based on the SWOT analysis of the National Gallery of Victoria, which is located in Melbourne, Australia. After the SWOT analysis it can be concluded that the National Gallery of Victoria is the oldest and most visited museum in Melbourne. The art collection of this museum is so rich. The visitor management strategy needs to be reviewed. There is an advantage in increasing the number of visitors because Melbourne has a popular cricket ground. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay According to (NYMSiu, TJF Zhang, P Dong, HY Kwan, 2013) attractions are a very complex sector of the tourism industry. This report particularly highlights Melbourne's tourist attraction. Melbourne is the coastal capital of south-eastern Australia. The modern Federation Square development is located in the center of the city, with squares, bars and restaurants. The Melbourne Arts Precinct is home to the Arts Center of Melbourne. There are so many tourist places available in Melbourne such as Royal Botanic Garden, Dandenong, Luna Park and National Gallery of Victoria. The strengths, weaknesses and opportunities of the National Victory Gallery need to be discussed here. A Brief Introduction to the NationalGallery of Victoria The NationalGallery of Victoria is an art museum in Melbourne, Australia. It was founded in 1861. It is Australia's oldest and largest art museum. (Whitehead, The Museum of Public Art in Nineteenth-Century Britain: The Development of the NationalGallery, 2017) It is located on two magnificent International and NGV Australia buildings. It was the only Australian public gallery connected to an art history course. The Gallery hosts a wide range of international and local artists, exhibitions, programs and events. It has become a major international historical exhibition, fashion and design, architecture, sound and dance from contemporary art. In recent times, the National Gallery of Victoria holds the most significant art collection in Australia. According to ( (NG Kotler, P Kotler, WI Kotler, 2016) The location of both NGV galleries in the heart of the city helps attract the public. Over 70,000 works spanning thousands of years and a wealth of ideas, disciplines and styles are appreciated here. This art center is the oldest and most visited gallery in Australia organization to run operations smoothly. It is very well furnished. The museum also offers child-friendly programming. There is no need to pay any fee for entry to the bistro museum. According to a survey, most visitors had a excellent experience. This is a good indicator of the museum's ability to provide quality services. Weakness The cost of maintenance here is too high. The ratio of some of the museum staff is not so good. According to (Codell, 2017), visitors face many problems due to lack of sufficient guides. It was found that there is no CCTV camera in a particular corner of the museum. A limited number of visitors come here during certain times of the year, while a large number of visitors come during other times of the year. This impacts your visitor management strategy. Opportunities Melbourne has established itself as a popular destination for sports tourists. The most famous visitors from different parts of the world come here to enjoy cricket. Therefore, the museum can benefit from a.