IndexEffects of Foreign CultureSinking of Moral ValuesCelebrationsInfluence on ClothingLanguageFoodIndividualityConclusionThe level of exposure of a consumer to foreign goods or lifestyles can influence his or her purchasing decisions and preferences. Consumers tend to have an attitude when it comes to a particular product made in a particular country. This attitude could be positive, negative and neutral. Cross-cultural consumer analysis is defined as the effort to determine the extent to which consumers in two or more nations are similar or different. One of the main goals of cross-cultural consumer analysis is to determine how consumers from two or more companies are similar and how they are different. Such an understanding of the similarities and differences that exist between nations is crucial for the multinational marketer, who must devise appropriate strategies to reach consumers in specific foreign markets. The greater the similarity between nations, the more feasible it is to use relatively similar strategies in each nation. If they differ in many aspects, a highly personalized marketing strategy is indicated. Marketing and service success in foreign countries is likely to be influenced by beliefs, values ​​and customs. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayVariables that influence cross-cultural marketing strategies:• Pakistani culture is actually a part of contemporary Islamic civilization that draws its value and traditions from Islam and rich Islamic history. The majority of the population are Muslims and follow the teachings of Islam. • Pakistani culture is a beautiful blend of Punjabi, Sindhi, Pathan, Baluchi, Barohi, Seraiki and Kashmiri cultures. Furthermore, the presence of Hindu community in Sindh gives touches of dance and music in the Sindhi region. Effects of Foreign Culture • Moral Values ​​Decreasing • Celebrations • Influence on Dress • Language • Food • Individuality Moral Values ​​Decreasing Moral values ​​refer to a set of principles that guide an individual on how to evaluate right and wrong. We are losing our moral values, the new generation has forgotten the teachings of our religion as well as moral ethics, all because of the invasion of foreign cultures, thanks to today's media. The new generation does not have basic ethics such as respect for elders and certain decency in every aspect. And the blame goes to the parents, because they forgot to forcefully teach them basic ethics, while the rest of the blame goes to the media. Eid celebrations in Pakistan is slowly and steadily losing its charm and importance among Muslim youth. They are more enthusiastic towards HOLI, NEW YEAR, DIWALI, HALLOWEEN because in Pakistani media these occasions are highlighted with such brilliant impact that people are convinced to celebrate these occasions as their own. The main concern should be: to what extent will this influence affect the younger generation today? Influence on Clothing Whatever fashion becomes popular abroad is adopted by people here. Pakistani fashion industry is so inspired by foreign styles that they don't even hesitate before introducing revealing dresses in their collections. Which is remarkably contrary to our moral values ​​and culture. Language By far, the greatest impact foreign culture has had on our culture is on language. Our mother tongue Urdu is being replaced by English as the most common language used in conversations. This is.