KitKat was introduced on August 29, 1935 by Rowntree's as an ice cream company based in York, United Kingdom. However, in 1988, it was acquired by Nestlé and has recently become the leading chocolate brand in the global market. KitKats are chocolate bars made up of three layers of wafers and wrapped in an inner and outer layer of chocolate, and the bars are made up of at least two "fingers". KitKat product design will be different due to size and number of fingers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The name Kit Kat comes from the Kit Kat club owned by Christopher Catling. The red and silver color of the Kit Kat logo remained stable previously, while in 1942, due to a shortage of fresh milk, KitKat temporarily changed the product design to blue. It was because the company expected to bring the message to consumers that the recipe of their product had been changed. In the year 1949, KitKat changed the color of the product design again due to the availability of fresh milk. When KitKat was first launched in 1958, Donald Gillies created a slogan "Take a break, have a Kit Kat" advertised in four television commercials and a print campaign in London. Over the next 50 years it turned into a real advertising symbol and is currently owned by the brand. In April 1988, Swiss chocolate maker Jacob Suchard launched a hostile takeover bid for Rowntree. In previous years Nestlé had talked about a community working partnership with Rowntree and eventually acquired Rowntree's business. The two decades since the acquisition have seen an unbridled pace of brand development and global development in developing markets. Today, Kit Kat is one of the best-known chocolate brands around. With its perfect combination of delicious chocolate and fresh wafer, it is the perfect treat. Along with the simple consolation of "Take a break, have a Kit Kat", chocolate has never been more important than in today's tumultuous world. Nestlé's mission is "Good Food, Good Life," which means providing consumers with the tastiest, most nutritious choices across a broad range of food and beverage categories. The vision is “Nestlé is the largest food company in the world. But the most important thing for them is to be the world's leading food company. Micromarketing requires KitKat Chocolatory to barely characterize a crowd of people with a particular brand. It can be a more expensive method due to customization and lack of economies of scale. Apart from that, KitKat Chocolatory also caters to the younger generations who prefer chocolate. Chocolab is a major competitor to KitKat Chocolatory. This is because Chocolab provides similar services with KitKat Chocolatory. Chocolab allows customers to select the types of chocolate and ingredients to add such as M&M's, Oreos and others. Therefore, the Chocolab customer has more choice than KitKat Chocolatory. Chocolab provides delivery service to deliver the ordered product to the customer. Apart from this, Chocolab has its own online website to allow customers to place orders with more convenience. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The Benefits and Strategies Why KitKat Chocolatory Can Be Used Compete with Chocolab is the physical store of KitKat Chocolatory. This is due to the fact that Chocolab only has an online webpage virtually in Malaysia while KitKat Chocolatory has a physical store. Most of the customers.