IndexMarketDistribution ChannelsMateriality/Product Quality and PriceMedia and AdvertisingMarketA market is the total number of customers for similar products. Both Supreme and OFF White want to primarily target millennials, however their target is variable. Supreme is aimed at men aged between 15 and 40. Their clothes and shoes are designed for men but on the other hand they also produce various and diverse items, available for both men and women. OFF Whites collections are designed for both men and women, from millennials to the niche. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Distribution Channels Supreme products are difficult to reach. Their products are mainly shipped online through their website. To date they have a total of 6 stores worldwide. Their distribution channel is direct. OFF White products are mass marketed and easy to access. There are 35 OFF White stores and multiple retailers worldwide. (e.g. Colette, Harrods, Selfridges, Barneys, Le Bon Marché). OFF White uses direct and indirect distribution channels. (OFF White, 2018) Product Materiality/Quality and Price The quality of Supremes products can vary from low to high. When they directly produce the product (e.g. t-shirts, shoes, etc.) they use standard quality materials. Specifically, their main goal does not revolve around the search for high-quality materials. This is why Supreme products alone are mid-priced and therefore more affordable. However, when the brand collaborates with luxury brands like Louis Vuitton, the quality of the product is perceived as superior. These collaborations determine not only the increase in product quality but also exclusivity. As a matter of fact, when Supreme ships a collection made through a partnership the price of the collection increases dramatically. The value of the brand is very strong thanks to the perspective that the consumer has towards it. OFF White values ​​the use of high-quality materials and its products are sold at a high price. With the high price you can compare the prices of brands such as Givenchy and Balenciaga. When OFF White collaborates with other brands, the price of their product does not vary drastically compared to its single-brand collection. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Media and Advertising Supreme has never relied on standard advertising to create brand awareness. The brand has never been advertised in fashion magazines or through the mass media. The brand is so ingrained and strong that people know about it without it being constantly advertised. Supreme advertises its products through its online website or via Instagram. They also rely heavily on consumers to post the different products and therefore create buzz. OFF Whites creative director Virgil Abloh uses social media like Instagram and Twitter to reach younger generations. On the other hand, unlike Supreme, this brand also exploits the strong impact of the fashion shows, with the involvement of famous celebrities, to make itself known not only by young people but also by a more niche and older consumer.