Twice in the last six months I have purchased products when I saw them advertised on Facebook. The first was an exercise machine that a friend I trust liked. The second article was about a beauty product suitable for everyone. I liked both purchases and am happy to have found them. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay I think advertising on Facebook is a good idea. You can build your brand like in my first example. You can target Facebook groups specific to your product. My friend who liked the exerciser is someone who goes to the gym every day. She has an amazing figure and works hard to get it. So when she liked this product, I noted it because I know she wouldn't like equipment that wasn't reliable. And thanks to the recommendation of his "like", I bought it. Word of mouth and recommendations from friends go a long way in building your brand. So if I had my own product, I would join all the Facebook groups that relate to it. If the product was a security item, for example, I would look for groups of security personnel, moms, and any groups related to security issues, and groups where the security product might be used (car, plane, park, etc.). In addition to joining Facebook groups, I would have a blog that I would update daily. The routine would probably be blogging in the morning, Twitter at least once a day, Instagram once a day, and video blog once a week. I would message customers for any sales, maybe once a month or every 3 weeks. Not too much on texting or they might delete me. Nobody likes overselling. I would also send you an email every 2-3 weeks with safety and product information. I would include links to the webpage to purchase said security product with all communications. I would offer a 5 or 10% discount if they "liked" me on Facebook. I would offer a discount if they recommended my product to a friend and that friend purchased from me. I expect the result to be sales, hopefully lots and lots of sales. Please note: this is just an example. Get a custom article from our expert writers now. Get a custom essay. The metrics I would use would be the amount of traffic I get on Facebook and the conversion rates. I would also look at the traffic numbers on Twitter and Instagram. I would track how many times something was retweeted or posted to see if Twitter or Instagram was worth the time it took to post. I would probably post contests and giveaways on Facebook too. I see a lot of traffic on freebies. I'm not sure about the timeline for branding. It seems with Facebook it could spread like wildfire or burn slowly. I hope my product is something people are interested in and spreads quickly. I looked online and found an article on Forbes that said if I were a pioneer it might take a long time, but if I were a colonizer the time might be short. So if my product is something new, I should expect it to take years. If I'm not reinventing the wheel but simply creating a different style, then I may look for a shorter time frame. I would think I would try for at least a year and then re-evaluate my passion, time and resources to see if I want to continue.