The contemporary Internet is multifaceted and multipurpose, as it is incorporated into a wide range of social activities as infrastructure. Homegrown stars are viewed by marketing and advertising professionals as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. Hearn and Schoenhoff argue that the authentic and trustworthy personal brand of social media celebrities can be leveraged by companies and advertisers to reach consumers. From a certain point of view, they extend the traditional function of celebrities to personalize the consumption process. From another perspective, marketers are now looking for brand storytellers rather than someone who just lends their name to the brand. The intimate and trusting relationship between influencers and community, built through narratives, helps contextualize brand images and messages. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayNot only do brands seek celebrity influence among audiences, marketing practices in today's convergent media environment actively contribute to the production of celebrity images. The exposure and media representation brought about by endorsement contribute to celebrity status and celebrity image. The mutual relationship between marketing system and celebrity is also implicated in the quantitative models developed by marketers to identify social media influencers. In addition to other popular metrics such as the number of followers and reposts, the number of industry events or brand collaborations a celebrity has participated in on social media is also an important measure of popularity. To understand the new emerging industry structure behind social media celebrity, we can first turn to its predecessor: traditional celebrity in the entertainment and mass media industries. The birth of the American film industry demonstrates the starting point of industrialized celebrity production. From then on, movie stars, television personalities, and singers become commodities manufactured and traded for profit, introducing a break with previous forms of theatrical and artistic fame. Rein et al. suggest that celebrities are at the center of this business, supported and supported by eight sub-industries, including entertainment, communications, advertising, representation, appearance, coaching, endorsement and service industries legal and corporate. Comparably, the business model of commercial intermediary companies operating around YouTube closely resembles this structure. Lobato believes that many tasks performed by different types of multi-channel networks (MCNs) are actually extensions of existing media work. Industrial celebrity support on social media is closely associated with the technical possibilities and business model of the platform. Kim argues that YouTube was a "virtual village," where amateurs shared user-generated content in online communities. It has now been institutionalized into a platform inhabited by professionally generated content. It highlights that as traditional media are strategically digitised, new media such as YouTube are also imitating the role of television by legally managing the distribution of broadcast content and facilitating links between content and commercials. YouTube's series of copyright lawsuits have forced the platform to implement strict copyright policies, making.