Management is the process of pursuing organizational goals by planning, organizing, controlling, and leading with the goal of efficiency and effectiveness. Consumers of all kinds often look to management to ensure that their needs are met by their wants. As the world becomes increasingly faster and more advanced, companies and businesses find themselves having to keep their products modern and up to date. As companies advance, it is the responsibility of management and leadership to introduce change and have the means necessary to embrace it. Overall, change is sometimes vital to ensure that the organization remains competitive. Change is defined as doing or becoming different. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayIn "Winning with Data" by Tomasz Tungez and Frank Bien, discover how using and understanding large amounts of data can be instrumental in transforming businesses. Help individuals and entrepreneurs adapt their organizations for maximum effect using data. Changes in technology (data) result in a cultural change. Companies want to be able to maximize the benefit of using and understanding daily changes in data, optimizing every aspect of the business, improving decision making and transforming business strategy. In Chapter 4, “Achieving Data Enlightenment,” the authors spend time explaining how monitoring customer behavior and satisfaction during each point of the Buyer Journey can be used to complement price elasticity and transform the perception of agency. Price elasticity is the measure of customer responsiveness of supply or demand to price changes. In the book they used an NPS (Net Promoter Score) survey, which is primarily used to measure customer loyalty. Using this data along with customer information, customer trends help marketing and HR teams better serve the company's customer base. Using data will help organizations understand who their customers are and what their customers like. How do we investigate data, what do we do with the data we ask for, and how will data make “us” or “our companies” win? You can make conclusions and decisions about products using data. The data typically used is usually generated and collected from consumer feedback. There are various forms of data such as self-reported data, rich data, web-based data, social media and transactional data most commonly used. Amazon's success comes from using data. Amazon used data collected from their customers' browsing history and their purchasing habits to streamline products they think they would like based on the data they complied to convince you to purchase products. Tunguz and Bien point out that “product managers record user actions in milliseconds to understand exactly which customer journeys optimize revenue and where in the product customers show confusion or abandon (2).” Amazon has won over people with its ability to provide low prices and a simple, efficient customer experience. Amazon's use and implementation of the data they have conformed to is what has given them the ability to "win" over their competitors. In times like these, and with technology so crucial and at people's fingertips, it's almost inevitable that you don't use data to advance your business..