The importance of ethics in our daily lives cannot be overstated. The importance of ethical behavior is seen at the foundation of humanity. It is the establishment of human progress. We as individuals are guided by our moral standards in the social orders we create. Virtue ethics and deontological ethics are the two ethical theories that I have decided to define. Deontological ethics is sometimes described as an ethics based on "duty" or "obligation" or "rules", because rules "bind you to your duty". Example: if you are Muslim you may believe that it is wrong to eat pork, this would be part of your ethics. I'm a veteran so I think everyone should sing the national anthem. This is my example of the theory of deontology. This theory continues to guide most of my decisions in everyday life as well. From what is acceptable and not acceptable in my daily life. Virtue Ethics (or Virtue Theory) is an approach to Ethics that emphasizes an individual's character as a key element of ethical thinking, rather than rules about the acts themselves (Deontology) or their consequences. For example, it is virtuous to be courageous in the face of physical confrontation. But it's a vice if you're too eager to fight, and it's also a vice if you're too cowardly to fight when necessary. I have several experiences where I felt this theory played an important role. One that comes to mind is 10 years ago, when I was walking down a street in Chicago and noticed some teenagers robbing an older man. My instincts naturally led me to intervene and I feel this was a perfect example of someone virtuous. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Why do I share the importance of ethics in our daily lives? We need ethics because persuasion incorporates not only the inspiration and processing capacity of the recipient of the message and formative judgment but, furthermore, their obligation to seek data that proves or discredits what is being offered to them in a persuasive message. . In case the two groups are not considered responsible for persuasion, then no persuasion will be effective. Looking at persuasion from an ethical perspective changes how we view the process and how we persuade. It reclassifies the old belief into one that proposes that in case we wish to transform others through communication, we should be held accountable and do so on a level playing field. In the event that deception is allowed to enter the playing field, then persuasion will progress to become something that would destroy the moral establishment for which human progress is made. Accountability on both sides is the new face of persuasion. This is why I trust that persuasion, as a positive and ordinary event, is such an extreme pill to swallow. We must be reliable and responsible. Ethics allows us to communicate appropriately, truthfully and with respect. Persuasion is an important communication tool and, with ethical standards, can be used legitimately. Ethics is the foundation of a civil society, ethical conduct is essential to influence as it takes into account communication to occur in a compassionate manner, and its greatness is marked by the development of a flow of communication that has been perfected and considered for long time. long.