Topic > The diversity of the Swatch brand

IndexIntroductionThe priceSales promotionThe placeIntroductionThe plastic design of Swatch's varied primordial worship offers a range of ranges from metallic watches, diving watches (diving series), thinner flat bodies and online watches. To improve the appearance of the product and stand out in the market, Swatch can sell customized watches from which customers can choose colors and designs. This will help Swatch develop its brand diversity and provide a target audience. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Price Price is the only element in a marketing mix that helps generate revenue. Prices convey a very powerful message, which is important because they reflect the customer value the company provides. To find the know-how in price balance, Swatch can distinguish their product line based on price, budget version, standard and advanced version, this will help them outperform the competition and gain market share around the world , especially in the BRIC countries, Swatch Group is experiencing strong growth. Statistics show that the main target market of the sample is the 15-34 age group. In view of this, I think it can offer students special prices and discounts on watches if Swatch club members are registered. Sales PromotionPromotion is the process by which marketers communicate, educate, persuade, remind, and reinforce. It is important for Swatch to capture the target audience to generate sales and revenue. Swatch has been an active supporter of European sports and an official timekeeper of the games, helping it gain international attention and international cultural markets. He also made a difference in the entertainment industry by working with MTV and competing on the show. It also works with the World Volleyball Federation to promote the sport internationally and to help Swatch transform itself into a public interest company. The use of social networking sites is growing exponentially. Demographics suggest that Swatch targets young people, who connect well through these social networks. Swatch already has fans and on Facebook it is growing every day. This page also provides access to Twitter, the swatch club and the swatch website. This can increase brand awareness and remind the target audience of the uniqueness of the product. Facebook is one of the most successful social networking sites. Swatch has a good chance of attracting new customers. It can also compete and compete like MTV on social networking sites. He should also participate in the social activities of the university, which can help make young people popular in today's society. Due to the economic crisis, the company has made huge cuts in marketing budgets and Swatch can benefit from this delay in the market. They can increase their promotional activities, which can increase their market share. Where to choose the right distribution channel is very important for a business. There is a famous saying “supply creates demand”. If we analyze the current market segmentation and increase the industry competition, I suggest that Swatch can use multi-channel strategy, in the product through multi-channel, such as Internet, sales force, call centers, retail stores, store departments and direct mail. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay. But to maintain the brand identity and exclusivity of its products, Swatch can only sell its individual products and limited collections through.